Hi
Hi
Hi
Hi
Matheus Faustino
Creative
Director
I’m a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
I’m a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
THE PLAYBOOK
I’ve built a career turning ambitious brand goals into experiential systems across physical, digital, and interactive spaces. Today, I lead multidisciplinary teams to align strategy, craft, production, and emerging technology into experiences built to engage audiences at scale.
1. CREATIVE STRATEGY & DIRECTION
Turning business goals into clear creative platforms.
Building strategy to support relevant creative concepts.
Directing end-to-end vision for global brands and entertainment.
Aligning teams around a unified strategic and creative direction.
2. Experiential, Digital & Interactive
Designing ecosystems across physical and digital touchpoints.
Directing virtual events and multi-platform broadcasts.
Creating social-first, platform-native campaigns.
Creating social-first, platform-native campaigns.
3. HIGH-SCALE CREATIVE PRODUCTION
Overseeing production from early visualization to live execution.
Orchestrating global vendors and cross-functional teams.
Protecting the creative vision in high-stakes environments.
Leading on-set direction and premium content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Exploring new storytelling possibilities through emerging tech.
Exploring new storytelling possibilities through emerging tech.
1. CREATIVE STRATEGY & DIRECTION
Turning business goals into clear creative platforms.
Building strategy to support relevant creative concepts.
Directing end-to-end vision for global brands and entertainment.
Aligning teams around a unified strategic and creative direction.
2. Experiential, Digital & Interactive
Designing ecosystems across physical and digital touchpoints.
Directing virtual events and multi-platform broadcasts.
Creating social-first, platform-native campaigns.
Creating social-first, platform-native campaigns.
3. HIGH-SCALE CREATIVE PRODUCTION
Overseeing production from early visualization to live execution.
Orchestrating global vendors and cross-functional teams.
Protecting the creative vision in high-stakes environments.
Leading on-set direction and premium content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Exploring new storytelling possibilities through emerging tech.
Exploring new storytelling possibilities through emerging tech.
About me
Hi, I’m Mat — an Interactive & Experiential Creative Director whose path began in the early 2000s internet boom. That happy accident became a career creating physical, digital, and hybrid experiences for global brands and audiences around the world.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Global Brand Partners
0+
0+
Global Brand Partners
0
0
Continents Reached
0
0
Continents Reached
Let's talk:
Let's talk:
Get in touch:
Get in touch:
EXPERIENTIAL DISCIPLINES
I’ve organized my work into five experiential disciplines to show the breadth of experiences I craft for global brands across physical, digital, cultural, executive, and frontier-tech environments.
Physical | Spatial | Community
LARGE-SCALE PHYSICAL EXPERIENCES
Transforming brand identities and marketing ambitions into large-scale physical worlds. I lead the creative direction and complex logistics required to build high-traffic destinations for conventions, festivals, and fan communities.
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Building campaigns that connect brand stories with the communities and cultural moments around them. I bridge social amplification, physical spaces, and live audience energy into experiences that travel beyond the event itself.
Culture | Campaign | Amplification
INTEGRATED CULTURAL EVENTS
Orchestrating end-to-end global campaigns that bridge social amplification, community building, and bespoke physical spaces to create a seamless journey from a digital spark to a physical brand destination.
Technology | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Translating complex frontier technology into premium, high-touch experiences for decision-makers. I create interactive installations that make innovation tangible, intuitive, and worth engaging with.
Experimental | AI | New Media
FRONTIER TECH & CREATIVE R&D
Exploring new storytelling possibilities through AI, immersive media, and experimental interaction. These projects use emerging technology not as a gimmick or spectacle, but as a creative material to build new realities.
Hi
Hi
Hi
Hi
Matheus Faustino
Creative
Director
I’m a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
I’m a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
THE PLAYBOOK
I’ve built a career turning ambitious brand goals into experiential systems across physical, digital, and interactive spaces. Today, I lead multidisciplinary teams to align strategy, craft, production, and emerging technology into experiences built to engage audiences at scale.
1. CREATIVE STRATEGY & DIRECTION
Turning business goals into clear creative platforms.
Building strategy to support relevant creative concepts.
Directing end-to-end vision for global brands and entertainment.
Aligning teams around a unified strategic and creative direction.
2. Experiential, Digital & Interactive
Designing ecosystems across physical and digital touchpoints.
Directing virtual events and multi-platform broadcasts.
Creating social-first, platform-native campaigns.
Creating social-first, platform-native campaigns.
3. HIGH-SCALE CREATIVE PRODUCTION
Overseeing production from early visualization to live execution.
Orchestrating global vendors and cross-functional teams.
Protecting the creative vision in high-stakes environments.
Leading on-set direction and premium content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Exploring new storytelling possibilities through emerging tech.
Exploring new storytelling possibilities through emerging tech.
1. CREATIVE STRATEGY & DIRECTION
Turning business goals into clear creative platforms.
Building strategy to support relevant creative concepts.
Directing end-to-end vision for global brands and entertainment.
Aligning teams around a unified strategic and creative direction.
2. Experiential, Digital & Interactive
Designing ecosystems across physical and digital touchpoints.
Directing virtual events and multi-platform broadcasts.
Creating social-first, platform-native campaigns.
Creating social-first, platform-native campaigns.
3. HIGH-SCALE CREATIVE PRODUCTION
Overseeing production from early visualization to live execution.
Orchestrating global vendors and cross-functional teams.
Protecting the creative vision in high-stakes environments.
Leading on-set direction and premium content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Exploring new storytelling possibilities through emerging tech.
Exploring new storytelling possibilities through emerging tech.
About me
Hi, I’m Mat — an Interactive & Experiential Creative Director whose path began in the early 2000s internet boom. That happy accident became a career creating physical, digital, and hybrid experiences for global brands and audiences around the world.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Global Brand Partners
0+
0+
Global Brand Partners
0
0
Continents Reached
0
0
Continents Reached
Let's talk:
Let's talk:
Get in touch:
Get in touch:
EXPERIENTIAL DISCIPLINES
I’ve organized my work into five experiential disciplines to show the breadth of experiences I craft for global brands across physical, digital, cultural, executive, and frontier-tech environments.
Physical | Spatial | Community
LARGE-SCALE PHYSICAL EXPERIENCES
Transforming brand identities and marketing ambitions into large-scale physical worlds. I lead the creative direction and complex logistics required to build high-traffic destinations for conventions, festivals, and fan communities.
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Building campaigns that connect brand stories with the communities and cultural moments around them. I bridge social amplification, physical spaces, and live audience energy into experiences that travel beyond the event itself.
Culture | Campaign | Amplification
INTEGRATED CULTURAL EVENTS
Orchestrating end-to-end global campaigns that bridge social amplification, community building, and bespoke physical spaces to create a seamless journey from a digital spark to a physical brand destination.
Technology | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Translating complex frontier technology into premium, high-touch experiences for decision-makers. I create interactive installations that make innovation tangible, intuitive, and worth engaging with.
Experimental | AI | New Media
FRONTIER TECH & CREATIVE R&D
Exploring new storytelling possibilities through AI, immersive media, and experimental interaction. These projects use emerging technology not as a gimmick or spectacle, but as a creative material to build new realities.
Hi
Hi
Hi
Hi
Matheus Faustino
Creative
Director
I’m a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
I’m a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
THE PLAYBOOK
I’ve built a career turning ambitious brand goals into experiential systems across physical, digital, and interactive spaces. Today, I lead multidisciplinary teams to align strategy, craft, production, and emerging technology into experiences built to engage audiences at scale.
1. CREATIVE STRATEGY & DIRECTION
Turning business goals into clear creative platforms.
Building strategy to support relevant creative concepts.
Directing end-to-end vision for global brands and entertainment.
Aligning teams around a unified strategic and creative direction.
2. Experiential, Digital & Interactive
Designing ecosystems across physical and digital touchpoints.
Directing virtual events and multi-platform broadcasts.
Creating social-first, platform-native campaigns.
Creating social-first, platform-native campaigns.
3. HIGH-SCALE CREATIVE PRODUCTION
Overseeing production from early visualization to live execution.
Orchestrating global vendors and cross-functional teams.
Protecting the creative vision in high-stakes environments.
Leading on-set direction and premium content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Exploring new storytelling possibilities through emerging tech.
Exploring new storytelling possibilities through emerging tech.
1. CREATIVE STRATEGY & DIRECTION
Turning business goals into clear creative platforms.
Building strategy to support relevant creative concepts.
Directing end-to-end vision for global brands and entertainment.
Aligning teams around a unified strategic and creative direction.
2. Experiential, Digital & Interactive
Designing ecosystems across physical and digital touchpoints.
Directing virtual events and multi-platform broadcasts.
Creating social-first, platform-native campaigns.
Creating social-first, platform-native campaigns.
3. HIGH-SCALE CREATIVE PRODUCTION
Overseeing production from early visualization to live execution.
Orchestrating global vendors and cross-functional teams.
Protecting the creative vision in high-stakes environments.
Leading on-set direction and premium content capture.
4. AI & EMERGING TECH
Integrating Generative AI into live activations.
Building creative workflows around Generative AI.
Exploring new storytelling possibilities through emerging tech.
Exploring new storytelling possibilities through emerging tech.
About me
Hi, I’m Mat — an Interactive & Experiential Creative Director whose path began in the early 2000s internet boom. That happy accident became a career creating physical, digital, and hybrid experiences for global brands and audiences around the world.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Global Brand Partners
0+
0+
Global Brand Partners
0
0
Continents Reached
0
0
Continents Reached
Let's talk:
Let's talk:
Get in touch:
Get in touch:
EXPERIENTIAL DISCIPLINES
I’ve organized my work into five experiential disciplines to show the breadth of experiences I craft for global brands across physical, digital, cultural, executive, and frontier-tech environments.
Physical | Spatial | Community
LARGE-SCALE PHYSICAL EXPERIENCES
Transforming brand identities and marketing ambitions into large-scale physical worlds. I lead the creative direction and complex logistics required to build high-traffic destinations for conventions, festivals, and fan communities.
Digital | Interactive | Broadcast
LIVE BROADCASTS & GAMIFIED EVENTS
Building campaigns that connect brand stories with the communities and cultural moments around them. I bridge social amplification, physical spaces, and live audience energy into experiences that travel beyond the event itself.
Culture | Campaign | Amplification
INTEGRATED CULTURAL EVENTS
Orchestrating end-to-end global campaigns that bridge social amplification, community building, and bespoke physical spaces to create a seamless journey from a digital spark to a physical brand destination.
Technology | Interactive | B2B
EXECUTIVE TECHNOLOGY SHOWCASES
Translating complex frontier technology into premium, high-touch experiences for decision-makers. I create interactive installations that make innovation tangible, intuitive, and worth engaging with.
Experimental | AI | New Media
FRONTIER TECH & CREATIVE R&D
Exploring new storytelling possibilities through AI, immersive media, and experimental interaction. These projects use emerging technology not as a gimmick or spectacle, but as a creative material to build new realities.