Case Library/VALORANT NASA Campaign
Culture | Campaign | Amplification

VALORANT NASA Campaign

Riot Games, 2022
20+Agents to combine
N•A•S•AFictional skills institute
Riot Games Brazil2022

The Brief

Riot Games Brazil wanted to celebrate the creativity of Brazilian VALORANT players in a way that felt native and shareable.

The Idea

We tapped into the meme Brazilians use for any crazy invention: “Agora a NASA vem!” From it came N•A•S•A, the Núcleo de Análise de Skills Apelonas, a fictional institute that studies the wildest skill combos and invites players to submit their plays with very Brazilian names. I brought the insight, gave the team ownership, and guarded the concept and the humor at key milestones.

The Result

A campaign built on the community's own language, celebrating players on their own terms.

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