Physical | Spatial | Community

TwitchCon Amsterdam

Twitch, 2022

17,000Streamers, creators and viewers

6Themed community zones

RAI AmsterdamJuly 2022

The Brief

Twitch wanted the ultimate IRL celebration of its culture, a place where every kind of community could meet and squad up.

The Idea

I led the experiential creative vision for the Big Room, built around six themed pods: Platformer, Arcade, Shrine of Legends, Fighting, Sports and the 8-Bit Disco. Each community got its own corner of the convention while everyone stayed in one shared space.

The Result

Over two days at the RAI, 17,000 streamers, creators and viewers came together, and Twitch brought us back for TwitchCon San Diego.

TwitchCon Amsterdam

The Brief

The Idea

The Result

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