Fictor, a Brazilian holding group spanning food, finance, infrastructure and technology, wanted a standout first presence at Web Summit Rio 2025 that embodied its pillars of sustainable growth and national impact for a global C-suite audience.
We won the pitch with generative AI: I directed Midjourney, Firefly and Photoshop to visualize an ambitious clean energy and data concept, and Fictor signed right away. When the scope shrank, I led the team in refocusing the design into an open island booth with 360° access, where LED walls turned Fictor's areas, from renewable energy to digital transformation, into atmosphere.
A competitive pitch won with AI, a scope change navigated without losing the idea, and a client that kept bringing more work.
Cinematic installation for 700,000+ festival attendees at Rock in Rio.
Physical
A gamified livestream for streamers across EMEA and LATAM, with a live leaderboard.
Digital
60 bespoke mixtapes for young hoopers in Atlanta. Shot, edited, and delivered in one day.
Cultural