Case Library/Visa Fandemonium Pandemonium
Culture | Campaign | Amplification

Visa Fandemonium Pandemonium

Visa, 2024
20x10 ftReactive video wall
4Crowd reactions
1 per fanPersonalized video to share

The Brief

For Super Bowl LVIII in Las Vegas, Visa wanted to celebrate fan passion at the NFL Experience, because for Visa there's no wrong way to cheer.

The Idea

Fandemonium Pandemonium put fans in the spotlight: a stage with a 20x10 ft video wall where a virtual crowd reacted in real time to every dance, jump and scream, with four reactions for different kinds of fandom. I led the concept, a design system that blended Visa, the Super Bowl and every team's guidelines, and the on-site creative direction.

The Result

Every participant left with a personalized video of their fan moment, ready to share.

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