After our competitive Virtual Creator Day in 2020, Facebook Gaming asked us to keep creators across EMEA, LATAM and North America up to date on new features and launches.
We turned competition into collaboration: a live, gamified show in four languages with four hosts, where creators from every region helped build a virtual spaceship in real time by collecting items as they watched. I led it as Creative Lead and was the main broadcast director, guiding a design system that worked across Roman and Arabic scripts and directing the four simultaneous broadcasts.
More than 30,000 creator interactions across four simultaneous broadcasts in Portuguese, Spanish, Arabic and English.
Convention hall reimagined as a live 3D board game. 17 AWS servers, 400 virtual processors.
Digital
N•A•S•A: Núcleo de Análise de Skills Apelonas. A campaign celebrating Brazil's creative madness.
Cultural
Standard meeting room transformed into a multimodal AI journey for C-level guests.
Executive