Universal Pictures wanted to get Brazil ready for The Super Mario Bros. Movie at Lollapalooza Brazil 2023, in front of more than 300,000 festival goers.
I led the creative translation of the Mushroom Kingdom into an explorable booth packed with references for die hard fans: a real-life Rainbow Road kart, a Piranha Plant, a warp pipe and a Mystery Box, all designed as photo opportunities. My team delivered the creative concept, the technical drawings and the backdrop pieces.
The booth put festival goers inside the Mushroom Kingdom just before the movie hit theaters, turning nostalgia into something people could touch and share.
Emote-building booth and a giant POG head. Eventex Gold.
Physical
12-hour live NFL game show inside a foam stadium. 7.3M views, FWA + D&AD Wood Pencil.
Digital
600+ puzzle boxes in three tiers. Solved live, watched by 30M+ people.
Cultural