Physical | Spatial | Community

Moxxi's Bar at CCXP 2023

Ballantine's × Pernod Ricard, 2023

5,222Leads registered

74.1%Lead conversion

Sold outBottle, on day one

The Brief

Pernod Ricard wanted to launch Moxxi's Finest, a limited edition Ballantine's x Borderlands bottle, at CCXP Brazil 2023 in a way gamers would embrace.

The Idea

A meticulous recreation of Moxxi's Bar from Borderlands as a social hub designed for sharing, with NPCs from the game, pocket shows and live interactions with Moxxi herself across four days. I was the Creative Director, working alongside the team that created it.

The Result

About 3,900 guests over four days, 5,222 leads registered with a 74.1% conversion rate, 5.4 million impacted users, and the bottle sold out on the first day.

Moxxi's Bar at CCXP 2023

The Brief

The Idea

The Result

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