Digital | Interactive | Broadcast

Shopify Summit Metaverse

Shopify, 2022

4Live integrations

WebGLExplorable world

Shopify SummitFebruary 2022

The Brief

Shopify wanted to take its first step into the metaverse for its 2022 Summit.

The Idea

An immersive WebGL world in a Tuscany inspired landscape where employees explored in their own virtual car, built around Shopify's love of integrations: attendees could buy exclusive merch, play videos, listen on Spotify and get real food delivered by Uber Eats from inside the experience. I was the Creative Director for the concept and production.

The Result

FWA of the Day, and a glimpse of a metaverse where platform integration simply works.

Shopify Summit Metaverse

The Brief

The Idea

The Result

More work