Physical | Spatial | Community

Google at CES 2024

Google, 2024
4Studios on 3 continents
AI AndroidHands-on demos
CESLas Vegas, January 2024

The Brief

Google wanted its CES 2024 space to show the new AI powered Android features and the idea of Doing More with Google.

The Idea

From concept and strategy to execution, I architected the interactive footprint of one area of the booth: an immersive, playable space that told visitors right away they were starting a journey, with demos of the new features placed throughout so people learned by trying.

The Result

A welcoming, unmissable space that invited CES attendees to explore what the latest Android makes possible, delivered by teams in Los Angeles, Toronto, Brazil and Amsterdam.

More work

See all work
Moxxi's Bar at CCXP 2023
Ballantine's × Pernod Ricard2023
Moxxi's Bar at CCXP 2023

The Borderlands universe recreated at CCXP. 5.2k leads, 5.4M impacted users.

Physical
PulseCon
Hasbro2020
PulseCon

Convention hall reimagined as a live 3D board game. 17 AWS servers, 400 virtual processors.

Digital
Anthony Edwards 1 Campaign
adidas × Foot Locker2024
Anthony Edwards 1 Campaign

60 bespoke mixtapes for young hoopers in Atlanta. Shot, edited, and delivered in one day.

Cultural