Google wanted its CES 2024 space to show the new AI powered Android features and the idea of Doing More with Google.
From concept and strategy to execution, I architected the interactive footprint of one area of the booth: an immersive, playable space that told visitors right away they were starting a journey, with demos of the new features placed throughout so people learned by trying.
A welcoming, unmissable space that invited CES attendees to explore what the latest Android makes possible, delivered by teams in Los Angeles, Toronto, Brazil and Amsterdam.

The Borderlands universe recreated at CCXP. 5.2k leads, 5.4M impacted users.
Physical
Convention hall reimagined as a live 3D board game. 17 AWS servers, 400 virtual processors.
Digital
60 bespoke mixtapes for young hoopers in Atlanta. Shot, edited, and delivered in one day.
Cultural