Culture | Campaign | Amplification

Glass Onion Puzzle Boxes

Netflix, 2022
30M+Livestream viewers
600+Puzzle boxes in 3 tiers
12Large handmade boxes

The Brief

Glass Onion: A Knives Out Mystery opens with an enigmatic puzzle box, and Netflix wanted the release celebrated in the same spirit.

The Idea

More than 600 puzzle boxes inspired by the film's, in three tiers: 12 large, complex boxes, plus hundreds of mid-size and small self-assembly puzzles. I worked on it as a Creative Director, helping create the puzzles and designing the boxes for the smaller tier. They shipped across the US and Europe to influencers, press, fans and director Rian Johnson, who solved them live as real-life Benoit Blancs.

The Result

Watched by over 30 million people, with a Silver CLIO and a Silver at the New York Festivals.

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