Facebook Gaming wanted to engage streamers in EMEA and LATAM with a digital event built for the way livestreamers actually work.
Famous streamers hosted live sessions in Facebook groups, playing with other creators through presentations and games made for the event, while audiences earned points through games, quizzes and Q&As on a live leaderboard. Viewer comments and graphic overlays were layered onto the streams with our proprietary live event software. I was part of the creative team and the main director of the live events.
A highly integrated livestream for livestreamers, and the foundation for the Creator Summit we produced the following year.
12-hour live NFL game show inside a foam stadium. 7.3M views, FWA + D&AD Wood Pencil.
Digital
Fan experience at NFL Experience Las Vegas. Virtual crowd reacted live to every fan moment.
Cultural
Four conference installations, including a 46-device mosaic wall used in Satya Nadella keynotes.
Executive