Case Library/PulseCon
Digital | Interactive | Broadcast

PulseCon

Hasbro, 2020
10Hasbro brands
50+Speakers over 2 days
17AWS servers live

The Brief

In 2020 the pandemic cancelled every fan convention, and Hasbro needed a way to announce products and keep fans of ten brands excited.

The Idea

Instead of copying a convention online, we made one that could only exist online: a 3D board game map, live on YouTube, where each brand owned its own territory. I conceived the board game framework, led the design system that kept every IP on brand, and built the run of show with interactive moments fans could play from home.

The Result

Two days live with 50+ speakers, powered by our LiveXP software and 17 AWS servers running 400 virtual processors.

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