Technology | Interactive | B2B

Google Innovation Lab 2018-2019

Google, 2018-2019
2Editions, 2018 and 2019
4Cloud demo experiences
LATAM + NAExecutive audiences

The Brief

Google wanted C-level executives in Latin and North America to understand Google Cloud by using it, not by watching slides.

The Idea

I was the Creative Lead for the concept and execution of the C-level experiences in both editions. In 2018, a pitch room with four digital experiences around a fictional retailer preparing for Black Friday, from server load to customer service. In 2019, Hybrid Cloud Metropolis, a game where executives became tech-savvy mayors solving city problems with Google Cloud.

The Result

Two editions of hands-on learning, built on a scalable framework Google could roll out to other countries.

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