For young hoopers, content is currency, but unless you're a top prospect nobody is making your highlight tape. adidas and Foot Locker wanted the Anthony Edwards 1 launch to give them something of real value.
We turned a shoe launch into a platform for young talent: a full day showcase at Atlanta's OTE Arena where 60 players in AE1s showed out on court while we filmed every moment. I designed the participant experience, planned the on-court capture with production, and kept every asset aligned with adidas, Foot Locker and the AE1.
60 bespoke mixtapes shot, edited and delivered in a single day, plus a hero social film that amplified the launch.
Fan experience at NFL Experience Las Vegas. Virtual crowd reacted live to every fan moment.
Cultural
Object-recognition display and 6-minute industry-tailored narrative at the World Economic Forum.
Executive
AI processes forest audio to identify species, turned into an immersive conservation experience.
Frontier