Technology | Interactive | B2B

IBM Davos Cognitive Enterprise

IBM, 2020
4Industry stories
6 minNarrative, tailored by token
DavosWorld Economic Forum, 2020

The Brief

At the World Economic Forum, IBM wanted to make its framework for becoming a Cognitive Enterprise tangible.

The Idea

I directed a tactile audiovisual installation with object recognition: attendees placed a physical token on a display to tailor a six minute narrative to their industry. My team authored and animated every script, turning dozens of IBM whitepapers and case studies into four bespoke stories, shown on smart displays, LED panels and 98-inch screens.

The Result

A mini masterclass in business transformation for Davos leaders, and FWA of the Day.

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