Creative
Director
I'm a Brazil-based Experiential Creative Director creating brand worlds where craft meets interactive technology.
The Playbook
I've built a career turning ambitious brand goals into experiential systems across physical, digital, and interactive spaces. Today, I lead multidisciplinary teams to align strategy, craft, production, and emerging technology into experiences built to engage audiences at scale.
1.Creative Strategy & Direction
∧
- Directing end-to-end vision for global brands and entertainment.
- Aligning teams around a unified creative and strategic direction.
- Crafting pitches that connect strong ideas with business goals.
- Translating brand identities into physical and digital environments.
2.Experiential, Digital & Interactive
∧
- Designing ecosystems across physical and digital touchpoints.
- Directing virtual events and multi-platform broadcasts.
- Creating social-first, platform-native campaigns.
- Integrating interactive mechanics that drive participation.
3.High-Scale Creative Production
∧
- Overseeing production from early visualization to live execution.
- Orchestrating global vendors and cross-functional teams.
- Protecting the creative vision in high-stakes environments.
- Leading on-set direction and premium content capture.
4.AI & Emerging Tech
∧
- Integrating Generative AI into live activations.
- Building creative workflows around Generative AI.
- Exploring new storytelling possibilities through emerging tech.
- Staying hands-on with the tools shaping what comes next.
About Me
Hi, I'm Mat, an Interactive & Experiential Creative Director whose path began in the early 2000s internet boom.
That happy accident became a career creating physical, digital, and hybrid experiences for global brands and audiences around the world.
I'm also a people person, a tech-head, and a world-class cat dad.
0Years of Experience
0Global Brand Partners
0Continents Reached
Let's talk: +55 (11) 9 8299-3199
Get in touch: mat@matfaustino.com
